Alphabet’s Google Cloud has launched a new enterprise that will focus on blockchain applications in an effort for the internet giant to expand its services. The new team aims to accelerate customers’ efforts in the emerging blockchain and crypto spaces, the company explained. In the future, Google Cloud could accept payments in cryptocurrencies.
According to Thomas Kurian, Google’s Сloud CEO, the new group will focus on the health care and retail sectors, CNBC reported. For many years Google has focused on advertising, and emerging as a more dominant player for cloud storage could be a positive move.
It will hire people who have blockchain experience, Richard Widmann, head of strategy for digital assets at Google’s cloud unit, told CNBC in an article. These employees will be part of the company’s plan to increase decentralization.
Companies working in blockchain and distributed-ledger-based companies such as Dapper Labs, Hedera, and Theta Labs are already using Google Cloud for scalability and security, the company said in a blog post.
Other companies will be able to build, transact, store value, and launch products via blockchain-based platforms.
“This new team will enable our customers to accelerate their efforts in this emerging space and help underpin the blockchain ecosystems of tomorrow,” Yolande Piazza, vice president of financial services of Google Cloud, wrote in a blog post.
Cloud infrastructure keeps growing thanks to a period of massive digital transformations occurring for enterprises worldwide.
To catch up the initiatives of as clear leaders as Amazon Web Services and Microsoft Azure cloud, the new group will tackle include full blockchain transaction history for Bitcoin, Ethereum, Bitcoin Cash, Dash, Litecoin, Zcash, Theta, Hedera HashGraph, Band protocol, Polygon, XRP, and Dogecoin and integrating Google’s partner ecosystem such as Google Cloud Marketplace. Another project will be using Google Cloud as “the connective tissue between traditional enterprise and blockchain technologies,” the blog post said.
As recently reported, the crypto market seems to have gotten growing attention from Google, as the company intends to offer wallets for cryptocurrencies. To this end, Google will partner with Coinbase and BitPay to “store crypto assets in digital cards.” The final goal will be to make Google Pay a comprehensive digital wallet.