Nike to launch its own virtual trading platform for digital goods

    Nike is opening an online store and trading platform for virtual sneakers pumping investment into the metaverse. The ‘.Swoosh’ platform is a major part of the sneaker maker’s push into the metaverse. User registration begins on Nov. 18. Nike Inc., the world’s largest sportswear company, plans to release its own digital goods on the .Swoosh…

    Meta brings fashion to the metaverse in partnership with luxury brands

    Meta is bringing luxury fashion into the metaverse with the announcement of a digital fashion marketplace dedicated to its virtual avatars. Outfits of three high fashion brands – Balenciaga, Prada, and Thom Browne – could be worn across Meta-owned platforms, including Facebook, Instagram, and Messenger. Meta’s CEO Mark Zuckerberg and Instagram‘s director of fashion partnerships…

    Philipp Plein becomes the first major fashion group to accept cryptocurrencies

    Major fashion house Philipp Plein, based in London, has started accepting 15 different types of cryptocurrency, expecting the biggest impact to be through its online channels over in-store purchases. The company’s founder believes that other leading brands will follow his suit. Switzerland-based Philipp Plein Group in early August announced accepting various cryptocurrencies, including Bitcoin and…

    Paris Hilton to support Origin as advisor and investor

    The world-renowned influencer Paris Hilton joins Origin as an investor and advisor to make its products and Origin Tokens (OGN) even more successful. Paris Hilton is the original entertainment and business icon that pushes the creator economy forward. Aside from her influence on mainstream culture through music and TV shows since the early 2000s, Paris…