Twitter will integrate NFT buying and selling through tweets

Twitter will let users display NFT marketplace listings from some platforms, as well as let them buy and sell digital collectibles. The integration could come in handy in Elon Musk’s plan for Twitter to be sustainable.

The social media platform announced on Oct. 27 that it will let users buy, sell, and display NFTs from four marketplaces directly through tweets.

The new feature, titled NFT Tweet Tiles, displays the artwork of an NFT in a dedicated panel within a tweet and includes a button to let users click through to a marketplace listing.

The integration currently works in testing mode with four partner marketplaces, including Solana-based marketplace Magic Eden, multi-platform protocol Rarible, Flow backer Dapper Labs, and sports-centric platform Jump.trade.

In common, those marketplaces cover several blockchains, including Ethereum, Solana, Polygon, Tezos, Flow, and Immutable X.

A Twitter representative described to Decrypt that the feature is blockchain-independent, thus, all networks are supported so long as the links are from a partnered marketplace.

Also, the representative said that the “feature is currently being tested with select Twitter users across iOS and web,” and that those users will see the NFT Tweet Tile integration if they’re in the test group. Moreover, a Twitter Blue premium subscription is not required to use the feature.

Before acquiring Twitter, Elon Musk also shared further details of his plans for how crypto could be used on the platform in a leaked Q&A session with employees of the social media company. The billionaire said it “makes sense” to integrate digital payments into the social platform.

Noteworthy is that in order to be sustainable, Musk’s plan for Twitter involves a large increase in revenue, so some kind of integration with buying and selling NFTs could come in handy if fees are collected on transactions.

In January, Twitter announced support of NFTs as verified profile pictures through its Twitter Blue subscription service, but it currently supports Ethereum NFTs only.