Abu Dhabi-based AD Gaming partners with Attarius Network

    16 Feb 2022
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    The company driving Abu Dhabi’s fast-growing gaming industry, AD Gaming, has signed a partnership agreement with Attarius Network, a local crypto and blockchain company. The first in the region deal aims to bring blockchain solutions to the emirate’s game developers.

    According to a statement, Attarius Network, focused on developing blockchain gaming, will build an all-in-one NFT ecosystem for the gaming industry and digital artists.

    The move comes as AD Gaming continues to provide gaming firms in Abu Dhabi with the tools they need to thrive.

    Due to the partnership with Attarius Network, AD Gaming claimed it will be able to strengthen the soft and hard infrastructure of the Abu Dhabi gaming sector.

    It added that the agreement will add value for both gaming businesses and gamers across the entire world from Abu Dhabi by integrating blockchain platforms, digital assets, and non-fungible tokens (NFTs) into the gaming industry.

    Attarius will help game developers in Abu Dhabi build their games on the blockchain, create game tokens and NFTs, provide a launchpad for game developers to launch their game projects, and subsequently manage the blockchain ecosystem.

    For gamers, blockchain technologies will enable games to offer ‘play-to-earn’ options, monetizing their gameplay through the in-game exchange of NFTs or the completion of objectives in exchange for cryptocurrencies or tokenized in-game resources.

    “Play-to-earn gaming based on blockchain technology is a major trend within the industry and has seen a significant amount of funding across the globe,” said James Hartt, AD Gaming director of strategic initiatives and business development, adding:

    “As a world-leading destination for gaming businesses of all sizes, we are proud to offer a comprehensive ecosystem that allows game developers and publishers to capitalize on both the traditional and innovative segments of the gaming sector. We look forward to working closely with Attarius Network to connect gaming companies with cutting-edge blockchain technologies.”

    Hussain Alomaeirah, co-founder, chairman and managing director at Attarius Network, claimed:

    “Together with AD Gaming, we will be providing our blockchain expertise to local talents and studios, supporting the success of their projects through the integration of blockchain technologies, smart contracts, NFT’s and cryptocurrency.”

    “By educating gaming businesses on the benefits of incorporating blockchain and NFTs to their titles, we will help to guide the next phase of growth in this exciting sector,” he added.

    AD Gaming is a collaborative initiative currently supported by twofour54, Unity Technologies, Flash Entertainment, UAE Pro League, Emirates Esports Association, the Media Zone Authority, and Attarius Network.

    With the youthful population in the Middle East, blockchain-based play-to-earn games are becoming one of the fastest-growing innovative sectors in the region. They provide new models to help monetize time spent in games with crypto tokens, NFTs, and staking. As a result, industry players believe that the $181 billion gaming revenue to be made this year will increase substantially soon due to blockchain games.

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