Emirates Airlines, UAE’s leading airline, said it has plans to add “Bitcoin as a payment service,” the company’s chief operating officer (COO), Adel Ahmed Al-Redha, said. In addition to the company’s disclosed NFT and metaverse plans, the airline is also planning to hire personnel to create applications that monitor client needs.
As part of its ambition to faster and more flexibly engage with customers, Emirates Airlines wants to adopt innovative digital technologies, such as blockchain, NFTs, metaverse, and cryptocurrency.
Emirates COO Adel Ahmed Al-Redha told a media gathering at the Arabian Travel Market that the airline will recruit additional workers for metaverse and NFTs in order to build apps to monitor consumer demands, Arab News reported.
“NFTs and metaverse are two different applications and approaches,” he said, adding that the airline will also seek to use the blockchain in tracing records of aircraft.
The executive revealed that Emirates plans to accept Bitcoin as a payment service while adding NFT collectibles on the company’s websites for trading.
Emirates Airlines’ plans to accept Bitcoin came only weeks after it announced its NFT and metaverse intentions, seemingly, in pursuit of the airline is “aligned with the UAE’s vision for the digital economy.”
In a bid to provide customers with a frictionless flying experience, he points out that the aviation sector in the next couple of years “will see a revolution in the way businesses are done. I don’t think companies will have a choice on this front. The companies who do not adopt these technologies will be left behind, and they’ll find it difficult to keep pace with the world.”
Emirates Airlines, which has earned a reputation for its innovative products and customer-centric services, reinforced its plans to build “signature brand experiences in the metaverse” alongside both collectible and utility-based NFTs.
“With the metaverse, you will be able to transform your whole processes – whether it is in operation, training, sales on the website, or complete experience – into a metaverse type application, but more importantly making it interactive,” Emirates COO explained.
Al Redha also said these inventive collaborations with digital platforms will be revealed in greater detail in the near future.
Speaking on the air travel industry, Emirates COO said it has bounced back strongly which is evident in the number of travelers.
However, reflecting on how technology can be efficient and accelerate processes, he also stressed that the “human touch” in customer service cannot be replicated by machines on certain service fronts.
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