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0 CommentsMBC Group has signed a strategic partnership with the region’s largest crypto-asset exchange BitOasis to drive customer awareness and adoption using MBC Group’s TV channels and digital platforms.
“We’re witnessing the fast speed at which our region is embracing and adopting the blockchain and Web 3 technologies,” Fadel Zahreddine, group director of emerging media at MBC Group, said in a statement. “Seeing as how cryptocurrencies are essential to this ecosystem, we see this partnership as a natural progression as we usher in this new era.”
BitOasis has become the region’s largest crypto trading platform, with over $4 billion in trading volume to date. As part of the partnership, BitOasis will launch region-wide crypto education initiatives that will be featured across MBC Group’s portfolio of TV channels and digital platforms.
According to The Chainalysis 2021 Geography of Cryptocurrency Report, the MENA region’s cryptocurrency market grew by 1500% between July 2020 and June 2021.
“In countries like the UAE and Saudi Arabia, crypto assets are steadily going mainstream due to early adoption by tech-savvy Millennial and Gen Z retail investors, but a massive majority across the region still do not have a good understanding of this emerging asset class,” Ola Doudin, CEO and co-founder of BitOasis, explained.
According to a YouGov survey, 18% of Saudi residents are currently trading in crypto, while 21% in the UAE intend to invest in crypto in 2023.
In Doudin’s words, the company has an “obligation” to address the gap by ramping up efforts “to ensure consumers are aware and educated about investing in crypto across our region whilst offering the simplest and most accessible way to invest.”
“Our goal is to bridge the crypto knowledge gap, and our partnership with MBC will help us realize this goal,” Srinu Chowhan, vice president of marketing and growth at BitOasis, stated, adding: “BitOasis’s crypto awareness initiatives will help demystify blockchain and crypto assets, and MBC’s media platforms will play a key role in ensuring this educational content reaches across the region.”
As recently reported, Murdoch University Dubai also held a session with experts in the area who helped students to secure an internship with panelists. Experts endeavored to help students develop their own projects and hone their skills and expertise in the sector.
