Renault Motors partners with The Sandbox to offer car experiences in the metaverse

Renault Korea Motors, the South Korean subsidiary of French automaker Renault SA, announced on Sept. 5 it will be working with metaverse gaming company The Sandbox for Web3 services. The companies will offer customers new ways to experience cars in the metaverse and support marketing collaborations.

“This partnership is an excellent example of a collaboration The Sandbox can develop without any industrial boundaries,” said Cindy Lee, CEO of The Sandbox Korea. “We are able to introduce new types of experiences that combine automobiles and digital assets in The Sandbox.”

The companies plan to offer users of The Sandbox metaverse to experience Renault’s vehicles in the virtual space. The automaker also plans to launch various marketing campaigns with other brands on The Sandbox platform. By having a presence in the metaverse, Renault Korea hopes to build a long-term relationship with younger users as they are the base of potential clients.   

“The new digital journey that our company is preparing is intended to provide clients with an expanded brand experience and familiarize them with the brand,” Renault Korea CEO Stephane Deblaise said in a press release, further adding that it will be a route that will allow the brand to develop in a new digital environment.

This April, Standard Chartered, one of the biggest banks in the UK, partnered with The Sandbox to develop a metaverse for its banking clients and supporters. The virtual land plot allows the bank to engage clients and fans in a creative environment.

Later, TIMEPieces, an NFT community initiative under US media company TIME, announced in June a partnership with The Sandbox to develop TIME Square, the firm’s first-ever destination on TIME Land, in The Sandbox metaverse.

According to an announcement, TIME Square will be built on the media outlet’s virtual land in The Sandbox as a destination for convening, art, and commerce, inspired by the visual spirit and energy of the iconic urban locale in New York City. TIME Square will be an inclusive environment providing unique experiences to TIMEPieces holders.