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0 CommentsCoca-Cola has teamed up with Crypto.com to release a collection of 2022 FIFA World Cup NFTs based on heatmaps of the games played. The move is the latest corporate play to try to capitalize on crypto fever amid the World Cup in Qatar. Coca-Cola is releasing a set of 10,000 World Cup NFTs, which are…
469 ViewsProminent brands from the crypto universe are spearheading novel collaborations and partnerships with mainstream brands and organizations to unlock an array of fully immersive and gamified experiences revolving around the largest football event of the year in Qatar. As social beings, the desire to “belong” is deeply ingrained in us. Since time immemorial, humans have…
402 ViewsArgentina’s shocking loss to Saudi Arabia in the opening match of the FIFA World Cup in Qatar has plummeted the price of the Argentine Football Association Fan Token (ARG). It seems that the price of fan tokens, designed for the engagement of football fans, is sensitive to the on-field performance of teams. With the ARG…
424 ViewsNot every digital artwork needs to be an NFT. After all, NFTs can already do so much more, notes Abigail Carlson on Decrypt. I had a realization recently while wandering through the Musée Matisse in Nice, France, where I went to see a temporary exhibit on David Hockney. If you’re not familiar, Hockney is considered…
403 ViewsCrypto exchange Crypto.com has pulled out of a $495-million sponsorship deal with the Union of European Football Association (UEFA) Champions League, citing legal issues it’s facing in some EU countries. Although, Crypto.com lasts a sponsorship for the FIFA 2022 Qatar World Cup, which runs in Qatar from November 21 to December 18. According to SportBusiness,…
375 ViewsEvent ticketing giant Ticketmaster announced that it will adopt the Flow blockchain for minting tickets as NFTs for select events. Five million Ticketmaster NFTs were already minted in a pilot program over the past six months. Ticketmaster NFTs will function primarily as collectible digital memorabilia, but also as a shareable “proof of attendance.” Over the…
