The crypto exchange Crypto.com has agreed a sponsorship deal with FIFA for the Qatar World Cup, being held this year in Qatar. The Singapore-based company will be the exclusive cryptocurrency trading platform for the famed sports event, which runs from November 21 to December 18.
The crypto exchange Crypto.com will be an official sponsor of the soccer tournament in Qatar, the two organizations announced in a joint statement on March 22, Reuters reported.
Co-founder and CEO of Crypto.com Kris Marszalek said that the partnership would “drive further awareness of Crypto.com globally.”
“No sport brings the world together like football, and no sporting event brings the world together the way FIFA World Cup does,” Crypto.com CMO Steven Kalifowitz told CoinDesk. “Only a few brands have the privilege to participate as official sponsors, and we jumped at the opportunity to be the first brand to represent the crypto industry in this historic month-long event.”
“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events, and iconic venues across the world,” said Kay Madati, FIFA’s chief commercial officer.
In 2021, the Singapore-based company sponsored the Angel City Football Club, a Los Angeles-based women’s soccer team, as a founding partner. It also became UFC’s official global ‘fight kit’ partner, meaning its logo will be featured in UFC apparel worn by athletes in competitions.
The partnership with FIFA is the latest big investment in sport for Crypto.com, who inked sponsorship deals with the NBA team Philadelphia 76ers, the Ultimate Fighting Championship and Formula 1 last year.
Crypto.com, founded in 2016, also acquired naming rights to the Staples Centre, home of the NBA franchise Los Angeles Lakers, in a 20-year deal reportedly worth more than $700 million.