Dubai’s Theatre of Digital Art holds an international exhibition and NFT sales

    01 Dec 2021

    The Theatre of Digital Art and Generative Gallery has organized an exhibition of immersive digital art of seven modern artists around the world in Dubai. The event, held till February 2022, is featured by non-fungible tokens (NFTs) exposition and sales.

    In Dubai, the Theatre of Digital Art (ToDA) and Generative Gallery is organizing a multi-dimensional art display, featuring what it calls “an immersive and non-fungible token (NFT) experience with seven international modern artists”.

    The event is being held from November 23 to February 28, 2022, at the Souk Madinat Jumeirah, Dubai, the beautiful place which offers a perfect combination of the old Arabian town with a modern touch.

    Visitors will be introduced to a wide selection of modernized NFT art with unique physical and digital works, which guests can buy in crypto or on a card with little more than the swipe of a smartphone.

    The event plans to promote Dubai’s tourism and recreational activities, which are essentials during the pandemic-ridden period. It also brings together the traditional forms of art-market interaction, considering the non-material essence of digital art and new mechanics offered by the crypto economy.

    “There are not so many places that can portray digital art,” Art Director at ToDA Daria Prodaevich told Business Recorder. “In the future, ToDA will portray more digital art. This is an international exhibition featuring seven artists. We have a special NFT collection that is going to be sold in crypto and in a physical monitor.”

    Non-fungible token (NFT) has become a buzzword in the digital art sphere, with new forms of supply and demand emerging in the UAE next to online platforms as a product of novel technologies. These types of NFT artworks provide modern ways for people to view, buy and sell digital artwork and can be worth millions of dollars.

    Anna Smirnova, Creative Producer and Art Curator Generative Gallery, said artists created their pieces, especially for these frames.

    “We have a limited collection of the frames just behind me from several artists that created the art pieces especially for this exhibition, and when you buy the artwork, the NFT goes with it,” she told Business Recorder. “It’s the same process as the physical implements of the art; the artists take the commission or the savings from these digital frames.”

    Speaking about the digital aspect, Smirnova said the project blends the aspect of digital and physical.

    “For many digital artists, it’s a real problem. They want to perform not only digitally, through screens and mobile phones, but also offline,” she said. “This is the main goal of this generative gallery project — to bring their digital art out of the screens of personal devices into offline spaces because we really think it deserves it.”

    The exhibition includes three unique art zones. The main zone will showcase 40 minutes of immersive digital art content, while the second will feature interviews with artists as well as information on NFT. The final room will showcase artworks from additional artists.

    NFTs, a type of digital asset, have exploded in popularity this year, with NFT artworks selling for millions of dollars at the world’s most famous auctions like Christie’s and Sotheby’s.

    Many art collectors and crypto experts see NFTs as the next phase in the art collection.

    Unlike most digital items, which can be endlessly reproduced, each NFT has a unique digital signature, meaning it is one of a kind. While anyone can view the NFT, only the buyer has the status of being the official owner – a kind of digital bragging rights. Buying an NFT of an image or video does not usually mean the buyer gets the copyright of the underlying item.

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