Atletico Madrid and WhaleFin partner with STEPN to launch NFT boots collection

    Spanish football club “Atlético de Madrid” has partnered with crypto exchange platform WhaleFin to launch its first NFT collection of football boots on the STEPN mobile application. These NFTs will allow users to enter the draw for an exclusive experience that will include a trip and hotel nights, as well as tickets to see a…

    Cristiano Ronaldo and Binance partner to make NFT collection

    Portuguese professional footballer Cristiano Ronaldo and crypto exchange Binance have signed a multi-year joint marketing agreement. As a part of the deal, multiple Ronaldo NFT collections will be produced each year of the deal and released exclusively on the Binance NFT marketplace. “Together, we’ll give you the opportunity to own an iconic piece of sports…

    Abu Dhabi’s Dhahab Sports announces IDO of its utility tokens

    Dhahab Sports Management, a sports agency headquartered in Rio de Janeiro and Abu Dhabi, UAE and focused on career management of high-performance soccer talents, announced an IDO to distribute its fan tokens Dhahab Sports (DHS). The project also appointed Marcus Assunção, a former professional soccer player, as the brand ambassador and has plans to issue…

    Algorand signs partnership deal with FIFA

    Algorand (ALGO) has teamed up with FIFA to become the football organization’s official blockchain partner. The blockchain will be a “regional supporter” for North America and Europe at this year’s World Cup in Qatar and an official sponsor of next year’s Women’s World Cup. Apart from becoming FIFA’s official blockchain platform, Algorand will also offer…

    Crypto.com team up with UFC to pay MMA fighters bonuses in Bitcoin

    Digital currency exchange Crypto.com announced that fighters from the MMA promotion company, Ultimate Fighting Championship (UFC), will be able to win Fight Night bonuses that will be paid in Bitcoin. Fight Night bonus payouts will vary depending on placement, up to $30,000 in Bitcoin for the winners. The Ultimate Fighting Championship, the world’s biggest professional…

    Crypto.com signs sponsorship deal with FIFA for 2022 Qatar World Cup

    The crypto exchange Crypto.com has agreed a sponsorship deal with FIFA for the Qatar World Cup, being held this year in Qatar. The Singapore-based company will be the exclusive cryptocurrency trading platform for the famed sports event, which runs from November 21 to December 18. The crypto exchange Crypto.com will be an official sponsor of…