Eminem and Snoop Dogg to perform Bored Ape-themed ‘Otherside’ show on MTV

    28 Aug 2022

    Crypto-friendly rap superstars Eminem and Snoop Dogg will be performing at MTV’s Video Music Awards (VMAs) together on August 28 in a performance inspired by the Otherside metaverse and Bored Ape Yacht Club (BAYC) NFTs. The performance will see the stage transformed to reflect the Otherside aesthetic. The show was developed in partnership with Yuga Labs.

    The NFT and Metaverse are reaching MTV. Hip-hop icons Eminem and Snoop Dogg are slated to perform a live Otherside-themed show this Sunday at MTV’s Video Music Awards. 

    The press release indicates the performance will be a “one-of-a-kind” and is being developed in partnership with Yuga Labs. The stage is expected to be transformed to reflect the design studio’s Metaverse aesthetic and NFTs. This will mark the first time an award show hosts a Metaverse-inspired performance.

    Snoop Dogg and Eminem, who bought their own Bored Apes at the beginning of the year, will be performing “From The D 2 The LBC,” a rap collaboration they released in June, which is nominated in the Best Hip Hop category. The music video heavily features BAYC-themed animation; it currently has over 46 million views.

    This single marks the first collaboration between the two artists in 20 years, with the duo up for the “Best Hip Hop” award. Both Eminem and Snoop Dogg are hodlers of BAYC NFTs, and the song’s music video heavily features content from the NFT collection. Snoop Dogg has also recently featured in an EDM single called BAYC by Esther Anaya in an animated video of Bored Apes and other NFTs.

    The VMAs seem hoping that in embracing the Metaverse, they will be able to reinflate their flagging viewership numbers. After peaking at 12.4 million viewers in 2011, the awards have seen a steady decline in viewers, with the 900,000 that tuned in live to watch the awards on MTV representing the eight years in a row that viewership has decreased.

    The Otherside Metaverse is the realm created by Yuga Labs, the company behind the famous Bored Ape Yacht Club (BAYC) NFT collection. Launched in April 2021, the project saw adoption from celebrities such as Paris Hilton, Jimmy Fallon, and Justin Bieber. After minting for around $200, they peaked at a price of around $435,000 in May; the cheapest pieces of the collection are currently trading for 77 ETH (worth roughly $130,900) on OpenSea.

    Other components of the Otherside Metaverse include Mutant Apes, Otherdeeds land plots, and ApeCoin, the cryptocurrency that serves as a utility and governance token for the ecosystem. An Otherside game is also in the works, as is a trilogy of short films centered around Bored Apes. Luxury brand Gucci recently announced that select stores in the United States would now accept payments in ApeCoin.

    Image source: https://decrypt.co/108264/snoop-dogg-and-eminem-to-bring-bored-ape-nfts-to-vmas-in-otherside-metaverse-performance

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